Course curriculum

  • 1

    Welcome! Course Outline

    • Creating Your Social Media Blueprint to Increase Customers course outline

    • Creating Your Own Social Media Blueprint Outline - downloadable pdf version
  • 2

    Session 1 • Create an action-based plan & Strategy - Thursday, March 11

    • This session's objectives

    • 10 Step Social Media Plan – Download before you view the session video.

    • Session 1 Recording - Create an action-based plan and Strategy

    • Session 1 Assignment - 10 Step Social Media Plan

    • Session 1 Assignment - Buyer Persona Profile
  • 3

    Session 2 • Outline your ideal target persona - Thursday, March 18

    • This session's objectives

    • Session 2 - Outline your ideal target persona - session recording

    • Session 2 Assignment 1 - Steps 3 and 4 of your 10 Step Plan

    • Session 2 Assignment 2 - Think of at least 10 ideas for your lead magnet
  • 4

    Session 3 • Creating Compelling Content - Thursday, March 25

    • This session's objectives

    • Session 3 - Creating Compelling Content Recording and Discussion
  • 5

    Session 4 • Generate leads from social media part 1 - Thursday, April 1

    • This session's objectives

    • Session 4 - Generate leads from social media part 1 Recording and Discussion
  • 6

    Session 5 • Generate leads from social media part 2 - Thursday, April 8

    • This session's objectives

    • Session 5 • Generate leads from social media, part 2 recording

    • Course Assignment - 10 Part Plan